This application is maintained by Brand New Health NV (BrandNewHealth), with headquarters in Persilstraat 51c bus 301 in 3020 Herent Belgium, enterprise number 0480.270.358.
BrandNewHealth is responsible for the processing of personal data based on the Act of 8 December 1992 on the protection of privacy in relation to the processing of personal data. BrandNewHealth also acts in accordance with Regulation 2016/679 of the European Union, as published on April 27 2016, regarding the protection of personal data.
2. Consent to the processing of personal data.
3. Which personal data are processed.
We process the bare minimum of personal data needed to provide our service. Personal data are kept no longer than is necessary.
3.1. Data explicitly provided by you: gender, weight, height, age, etc. We store a hash of the email address, the email address itself is not stored. The hash can only be used to couple the user of our application to the database. Hence, the email address can not be read or retrieved in a readable form.
3.3. Sensitive data: if the processed information contains sensitive personal data, such as information about your health behavior, psychosocial or health related data, then by enrolling and registering as a new user you give your express written permission for further processing of respective sensitive data for the purpose determined hereafter and in the manner described.
4. Purpose of processing
The personal data relating to you are processed to allow for the application to function, for visits to be analyzed, and data to be stored. The information you provide will be processed in order to provide general support, coaching advice (tailored advice aiming at behavioral change) and graphical overviews. In addition, anonymized data (i.e., data disattached from the individual user) are processed for scientific and statistical research purposes. If necessary, these data will be processed by contractually bound third parties for specified purposes, e.g., programmers who support IT related tasks, service providers for hosting purposes, researchers for processing anonymized data. The data collected will never be used for direct marketing, advertising, location services, social networking and payment processing.
The hosting of the data is done by a reputable U.S. company, which operates in full compliance with EU law on data protection and meets all requirements of the EU Data Protection Directive 95/46 / EC. This entails that the physical servers are located in the EU.
NV Brand New Health
51 Park Site
Persilstraat 51C, bus 301
3020 Herent - Belgium