POPULATION HEALTH IMPROVEMENT

These are some of our most successful projects

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Kilootje Minder Coach for CM
(‘one pound less’ coach)

A first generation digital health coach for a national health insurer, focusing on balanced eating, physical activity and caloric control for a large population.
Over 100,000 users, not surprisingly more women than men, but crucially also the hard-to-reach target group of families with young and/or teenage children.

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iCoach for the European Commission

A digital stop-smoking coach, implemented in 24 languages and 28 EU member states, resulting in more than 479,000 registered users.
iCoach - an integral part of the EU-wide ‘Ex-smokers are unstoppable’ campaign - was especially innovative by emphasizing the advantages of quitting instead of focusing on the negative effects of smoking.
A customized version of iCoach for FC Barcelona fans, Quit smoking with Barça, launched when their stadium became smokefree, resulted in very high user engagement and received the European Lung Foundation Award.
The fully scalable iCoach platform is now up to date again, and is easy to deploy on a national or transnational level. ​

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B-Slim with IMEC

The B-Slim obesity app focuses on healthy dietary habits and sustainable weight loss. Its tailored and multi-layered approach proved equally effective as traditional face-to-face advice.

Read a full report here.
Watch a (Dutch spoken) video about the project results here.

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Victor for CM

The logical follow-up to Kilootje Minder, targeting more health domains, such as stress, mood and smoking, and using a more challenging, fully mobile approach for an equally large population. Launched in 2017, already exceeding the 10,000 user mark.