Multiple voices, new stories, a renewed BNH site
This newsletter has us resolutely broadening our scope.
Of course we won’t part with our familiar focus on Work floor health - this time offering a short piece about the importance of walking at work and in ichange3 - but we expressly highlight two other domains which also make out the essence of BrandNewHealth. Population health improvement is where we tackle automatic profiling within the ProSent project. Our new Chronic disease coaching branch on the other hand is viewed from a patient-centricity angle.
These domains can be discovered in further detail on our recently renewed BNH site.
New e-health insights & strategies
ProSent, automatic profiling based on Sensordata
About the extra percentages needed to go from "great" to "irresistible”
Built-in, hyper-sensitive sensors and algorithms: smartphones of the current generation allow for all kinds of activities and processes to be mapped out. We don't consider this a fleeting trend or superfluous luxury, because where our apps traditionally used self-reporting as a basis for user profiles, we now see automatic detection of user characteristics as a clear path towards the future.
With the addition of Sentiance's 'tracking', BNH's products will not only seamlessly align with the prevailing trend of Measure & Track, but also be able to respond more and more closely to the user’s individual history and routines, all this fully transparent and in accordance with the GDPR. That's how we go from great to irresistible with our large impact apps. It’s worth thinking about when you drop by your familiar supermarket on your way home tonight. Suppose we had already sent you all the ingredients for your balanced breakfast and for your favourite lunch the next day? With an extra dessert tip as a reward for all those kcal you've burned during the day...
* Flemish Agency for Innovation and Entrepreneurship